Movie Studios Attempt To Fight ‘Rotten’ Scores

Apparently creating better movies is not part of the battle plans.

transformers last knight rotten tomatoes

Movie studios have begun to realize the age old saying: “Garbage in, garbage out”. With movies like Baywatch (19%) and Transformers: The Last Knight (15%) under-performing this summer, studios have been quick to blame popular movie review aggregation site RottenTomatoes.

In a show of ingenuity (for once), Sony decided to embargo movie reviews of ‘The Emoji movie’ until just a few hours before it’s release date. This seemed to work, as Emoji performed right in line with tracking estimates, surviving the RottenTomatoes ‘rotten’ curse. Emoji currently sits at a “Rotten” score of 6%. In other words: 💩

With many movie-goers checking Rotten Tomatoes before deciding to spend upwards of $30 for one person at the cinema, this has become a scapegoat for studios looking to blame poor box office results on. One would hope that instead of continuing to fight with review aggregation sites like Rotten Tomatoes or Metacritic, studios would simply decide to create better movies? *shrug*


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